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We developed our Coffee Learning Center in Downtown Santa Cruz to give you the unique opportunity to learn about every aspect of coffee, from farming and sustainability to cupping.

SCHEDULE OF EVENTS - AUGUST 2010

TUESDAY, AUGUST 10
4-5:30 pm - CUPPING 101: Coffee Appreciation
Instructor: Roxanna Medeiros

No experience necessary! Learn how to taste coffee like a pro. "Cupping" is the method used by coffee professionals to evaluate coffee quality. Similar to a wine tasting, in this fun, hands-on class we will look at fragrance, aroma, flavor, body, acidity, and aftertaste (finish). We will talk about regional differences in coffee, the impact of different processing methods and answer any burning coffee questions you've been dying to ask an expert!

WEDNESDAY, AUGUST 11
4-5pm - AgroEco Coffee Talk
Instructors: Danny Fuentes & Sarah Albuquerque
In this free informational presentation, Danny and Sarah will provide historical context for the formation of the AgroEco Coffee Initiative beginning with the "Coffee Crisis" c.2001. We will look at the environmental, social and economic impacts of conventional vs. sustainable coffee agriculture models as well as the roles that various alternative trade models have played in helping to build a more sustainable future for coffee farmers and consumers alike. Want to know what's really behind your cup of coffee? Join us to learn more!

WEDNESDAY, AUGUST 18
5-6pm - Brewing Fundamentals
Instructor: Sarah Albuquerque

Solubles concentration vs. solubles yield? Huh? No worries...in this class we will explore the science behind a great cup of coffee. Water quality, temperature, grind, turbulence, contact time--a lot goes in to crafting a truly excellent cup. Ever wonder why our coffee tastes so good? Wish you could make it taste that good at home? We'll let you in on the secret!

TUESDAY, AUGUST 24
4-5pm - Cupping 101
Instructor: Roxanna Medeiros

No experience necessary! Learn how to taste coffee like a pro. "Cupping" is the method used by coffee professionals to evaluate coffee quality. Similar to a wine tasting, in this fun, hands-on class we will look at fragrance, aroma, flavor, body, acidity, and aftertaste (finish). We will talk about regional differences in coffee, the impact of different processing methods and answer any burning coffee questions you've been dying to ask an expert!

WEDNESDAY, AUGUST 25
4-5pm - AgroEco Coffee Talk
Instructors: Danny Fuentes & Sarah Albuquerque
In this free informational presentation, Danny and Sarah will provide historical context for the formation of the AgroEco Coffee Initiative beginning with the "Coffee Crisis" c.2001. We will look at the environmental, social and economic impacts of conventional vs. sustainable coffee agriculture models as well as the roles that various alternative trade models have played in helping to build a more sustainable future for coffee farmers and consumers alike. Want to know what's really behind your cup of coffee? Join us to learn more!

CLASS SIZES ARE EXTREMELY LIMITED! Please email clientservices@santacruzcoffee.com to sign up for a session

Sarah Albuquerque

Danny Fuentes

Roxanna Medeiros

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