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We admit, we may have some unfair advantages over our competition. Our location on Pacific Avenue in Downtown Santa Cruz makes for a convenient meeting spot and is a great place to relax outdoors and people-watch. We are the innovators of the patented BrewBar™ hand-poured coffee system, ensuring you the freshest cup and widest selection of coffee available. Not to mention the fact that all of our Certified Fair Trade Organic coffees are locally roasted and delivered to our stores daily.