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Why has the Santa Cruz Coffee Roasting Company remained a staple of the community for over thirty years?

We admit, we may have some unfair advantages over our competition. Our location on Pacific Avenue in Downtown Santa Cruz makes for a convenient meeting spot and is a great place to relax outdoors and people-watch. We are the innovators of the patented BrewBar™ hand-poured coffee system, ensuring you the freshest cup and widest selection of coffee available. Not to mention the fact that all of our Certified Fair Trade Organic coffees are locally roasted and delivered to our stores daily.
Of course, there's also the live music, free wifi, daily specials, our talented team of baristi, community art on display, and events that promote education and appreciation of sustainable coffee production. But in the interest of modesty, we won't linger on any of that. We would simply like to offer you what you so clearly deserve: a comfortable place to relax with a fresh cup of coffee.

Roaster specials
Live music
Community art
Employment Opportunities at The Roaster
The SCCRC Coffee Learning Center